Premium content streaming through apps on Smart TV through an OTT device.
What is Connected TV advertising?
CTV is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet.
Why advertise CTV with Atas Digital?
Atas Digital is ideally situated to provide the exclusive data, tools, and technology for advertisers to efficiently and successfully target their chosen audiences, as well as for publishers and broadcasters to improve their supply for optimal monetisation.
Over-the-top advertising vs. connected TV advertising
Over-the-top (OTT) advertising is similar to CTV advertising, with the main difference of streaming across mobile devices and desktops, not simply TV. Over-the-top means the content comes through the internet, “over” the cable box, to gain access to televised content. This is why OTT can also be streamed across mobile and desktop.